Strategy In Action
AKA Things We Wish Clients Knew: An information resource for new and existing clients
Why Is My Website Not Showing Up on Google?
Having a website and having a website Google shows people are two different things. Here is why yours might be invisible, and what to do about it.
Do I Actually Need a Website If I Already Have a Facebook Page?
Your Facebook page is useful. It is not a website. Here is the difference, and why it matters more than most business owners realize until it is too late.
The Scams Targeting Your Business Right Now (And How to Spot Them)
The scams hitting businesses right now do not look like scams. They use real platforms, real domains, and official-looking notifications. Here are the four making the rounds, and the simple habits that stop most of them before they become your problem.
Have You Actually Been Through Your Own Client Experience Lately?
You know your business inside out. But when did you last look at it through your client's eyes? The experience waiting for people on the other side of your marketing might be working against you without you even knowing it.
Your Content Isn’t the Problem. It’s What You’re Doing With It.
You're posting, writing, and showing up consistently. So why does it feel like you're working into a void? The problem usually isn't your content. It's the structure around it, and most businesses never get shown what that's supposed to look like.
Your Google Business Profile: A Free Tool Most Businesses Are Underusing
Your Google Business Profile is often the first thing people see when they search for your business. Here’s how to use it properly, what most businesses get wrong, and how a few simple updates can make a big difference.
Is Email Marketing Dead? 5 Questions We Get All the Time
Is email marketing dead? Not even close. Here are the five most common questions we get and what actually makes email campaigns work.
Why Most Business Blogs Fail (And What Google Actually Rewards)
Most business blogs fail because they lack structure, data, and consistency. Here’s what Google actually rewards and how to build content that drives real visibility.